Core values

We value global structure over local performance. We control deviations rather than striving for perfect systems.

Never do it twice. We automate everything except customer contact. By building machines to do the work, we get exponentially more done.

With 8 billion in the world, external competence trumps in house production. Customer data-driven sites and marketing allows efficient mass-testing.

We always prioritize our customers, and the customer experience. We understand our own influence on the customer experience.

We have a positive attitude to changes and new challenges. We find joy in learning new things.

We see all internal and external partners as friends - long-term is key. We support the development of our colleagues - both private and professional.